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Licensing is a legal, written agreement in a form of contract, between two or more parties:
Licensor – the owner of the IP or idea
and
Licensee – the permitted party
wherein the idea/IP owner gives permission to another party to use their brand, copyright patent, or a trademark.
License agreement is a document that contains details on the type of transfer agreement, the terms of usage, compensation, etc. License agreements are negotiable. License agreement can be:
Exclusive – one licensee
or
Non-Exclusive – multiple licensees
Royalty – is a revenue from licensing a product, commonly defined as a percentage of sales per unit and depends on factors such as: exclusivity of rights, product type, risks involved, market demand, available alternatives, etc.
