Netsoft-USA Yerevan office seminar Presented by Michael McWatters

October 26, 2012

User Experience, or UX, is a term unfamiliar to most people just a few years ago, yet today almost everyone is talking about it. In this talk, we will explore at a very high level the fundamentals of user experience. We will consider the following questions: What is UX? Why is it important? Who practices it? What are the artifacts of the UX process? If you are considering a career in technology — and even if you’re not — this discussion should be of interest to you. Questions are encouraged.



Michael McWatters is Director of User Experience at Netsoft USA, a strategic technology and design firm headquartered in New York City. Prior to joining Netsoft-USA, Michael led digital design groups at Sullivan, Lippincott, Siegel + Gale, Razorfish, and Imagistic Media Studios. Some of his clients include Aetna, American Express, AOL, AT&T, The Bank of New York, Boise Corporation, Dow, Fideltiy Investments, Ford Motor Company, Martha Stewart, MetLife, NRDC, Port Authority NYNJ, Schwab, State Farm, TIAA-CREF, United Airlines, and Wachovia. His work has been featured in several publications including The Information Design Workbook; Designing Brand Identity; and Jakob Nielsen’s Homepage Usability: 50 Websites Deconstructed. His work has received several awards including a Webby Award (First Place), Financial Communications Society Awards (Gold and Bronze), and a Midas Award (finalist). Michael earned both a B.A. and M.A. in Fine Arts at California State University, Northridge, both with honors.


Date: October 26, 2012, 5:00-6:00 PM

Place: AUA, PAB, Room 308 E



The seminar is open to the public