The BA in Business is a 4-year undergraduate degree offered by the College of Business and Economics (CBE) as part of a liberal arts education at the American University of Armenia (AUA).

The BA in Business aims to provide students with a strong foundation in analytical capabilities, critical thinking and decision-making skills to address complex real-world business problems. Our graduates will be well equipped for positions in fields such as accounting, marketing, economics, finance, and general management. Students of BA in Business program will have the option of pursuing a General Business degree, or choose from three other specializations or so-called tracks: Accounting, Marketing or Economics. Each track consists of five concentration courses, three of which are mandatory and two are elective.

The program will also provide opportunities for BAB graduates to continue their education in Masters Programs at AUA, or elsewhere.

Apart from core business-specific disciplines, BA in Business includes a substantial liberal arts education component. This unique component of AUA undergraduate education is to assure that students not only narrowly specialize in their business major, but also become well-rounded individuals able to think critically and creatively, learn independently, understand different thought processes, work collaboratively and embrace diversity and cherish opinion differences. 

BA in Business program graduates are expected to develop professional curiosity, self-reliance and strong business acumen, aside from the formal academic training they receive. This philosophy of BA in Business program aims to produce graduates ready to establish their own businesses, as well as hit the ground with careers in a wide-range of industries, public and private sectors, for-profit and non-profit organizations.